General copywriting2016-11-14T10:20:44+00:00

“The difference between the right word and the almost right word is the difference between lightening and lightening bug.”
Mark Twain

Mark Twain talked sense, didn’t he? Choosing the right word is paramount to ensure your potential customers know why you should be their number one choice.

You’ll want promotional literature which:

  • Excites
  • Compels
  • Grabs
  • Shakes
  • Thrills

…or otherwise sticks in the memory of your potential customers. Our team’s extensive experience means we’ve written everything from product descriptions suitable for the pages of glossy magazines to technical descriptions of components and processes.

But be prepared. This is another topic where we regularly challenge the need for the work.

We don’t want you wasting your time or money (or killing trees) by creating something which we don’t believe will achieve the outcome you’re looking for – even if that means talking ourselves out of a potential piece of work.

We value our reputation as experts and advisors much more than a short-term pay-day.

If you like our attitude, drop us a line for a more detailed chat about how we can help your business.