Project Description

Project Brief

Our sparkliest client, Iain Henderson Designs, asked us to write a double-page spread for Beyond, the magazine of the Victoria Quarter in Leeds.

We decided to target bored boyfriends thinking of proposing who would flick through the mag while their girlfriends tried things on and bingo! they got at least one sale of an engagement ring as a direct result. That’s a pretty good return on investment. Read the full article here