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Defining a new kitchen brand2017-12-12T13:09:58+00:00

Project Description

Project Brief

We were brought in relatively late in the day to assist kitchen manufacturer and distributor PWS to launch their brand new kitchen range, BioGraphy.

PWS had conducted extensive research into the customer segments they wanted to target and the brochure needed to align with these profiles.

We wrote all the copy for the brochure, developed strap line and brand positioning options, and created information for the trade packs which are given to the kitchen studios which sell the range.

Finally, we wrote the voiceover for the video which was shown to the national sales teams to launch the range and which will also be used to promote the range to independent kitchen studios.

Find out more about BioGraphy on the dedicated website, which also features our copy.

Project Details