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Playing alchemists with a new kitchen brand2017-12-14T17:22:13+00:00

Project Description

Project Description

We love a challenge, so when a previous client asked us to help with a new branding project, we jumped at the chance. In order to launch their new kitchens range, we were tasked with translating their extensive consumer research into tantalising copy that would draw in trade customers and sell this exciting new concept to consumers too.

It was fantastic to see some of the staged sets firsthand, which really helped us to get a feel for the products in situ – although we still needed to use lots of imagination to create clever copy that stayed close to the overriding theme. The trade and consumer brochures soon led to the copy being repurposed for the website, allowing them to deliver their materials in a consistent brand voice.

 

Project Details