He seems to be under the impression that he can say what he wants and it will mean what he intends. In truth, you have to be very careful to make sure your customers receive the actual meaning of your missive, and that’s where we come in.
I’m afraid with customers, it’s not about you, it’s about them. It’s not about what you want to say, it’s about what they want to hear. It’s not about what your products can do, it’s about what will change for them as a result.
We write all kinds of things – promotional brochures, websites, blogs, case studies, the list goes on.
We especially love writing expert blogs – a client was recently called by a journalist inviting them to contribute a comment piece to a professional journal as a result of a blog we wrote for them.
We also write mean newsletters – another client took a phone call from a potential customer who had read the newsletter who said “That’s me, I need your help!”
So when it comes to communicating with customers, if you’re:
- Too busy
- Unsure of the benefits
- Not sure where to start
we need to talk.