Our stories2016-11-14T16:17:01+01:00

“One day, you will be old enough to start reading fairytales again.”
C.S. LewisThe Chronicles of Narnia – dedication in The Lion, The Witch and The Wardrobe

Here are our thoughts on words, the universe and everything. We can’t promise you’ll learn anything (except perhaps a little more about us and how we work) but we can promise that we enjoy writing them, and that’s enough for us.

Feel free to add your views, we love a good chat.

1906, 2019

The four letter word you need to avoid to make your writing great

June 19th, 2019|Tags: , , , , , , , |

When writing we always want to be descriptive and in business we’re conditioned to make sure that we pitch everything as the best it can be. There is no mediocre service offered by any business, [...]

3107, 2017

How to spot your biggest copywriting mistake – and an easy tip to fix it

July 31st, 2017|Tags: , , , , , |

It’s a common mistake made by millions of businesses and one any great copywriter will want to fix first – a focus on what you do, not how the reader can benefit. This lazy style [...]

2804, 2017

If in doubt, leave it out – my rule for avoiding common grammar mistakes

April 28th, 2017|Tags: , , , , , |

Language is fluid and trends come and go, but there are some grammar rules which, in my humble opinion, should be learned by rote until they can never be forgotten. I'll be the first to [...]

202, 2017

8 tips for how not to fail at business blogging

February 2nd, 2017|Tags: , , , , , , |

Nobody wants to fail, so we’ve a few tips to set you up for success when it comes to blogging for business. There are lots of reasons to write a business blog – to show [...]

2112, 2016

I should have said I wanted to be richer

December 21st, 2016|Tags: , , , , , , , |

Isn't language funny? Even as a professional writer of sorts I can get caught out in mix-ups about meanings. Those of you who know me will know that I'm a proud redhead, but I'm getting [...]

1612, 2016

Content and SEO – building a beautiful relationship

December 16th, 2016|Tags: , , |

You might have heard stories along the lines of ‘SEO is dead’ but it isn’t, it’s simply changing. While the days of keyword stuffing and hidden text on web pages are, thankfully, far behind us, [...]